Indonesia and World of Coffee Asia 2025
Jakarta will host World of Coffee Asia 2025 in May, reinforcing Indonesia's position as both a coffee-producing and coffee-consuming country with rapid growth. This global coffee event is typically held in countries with strong coffee consumption cultures. For instance, the World of Coffee 2024 series was previously held in Chicago (United States), Busan (South Korea), and Copenhagen (Denmark).
With World of Coffee Asia taking place in Indonesia, coffee industry players from around the world will gather to share insights and discuss the evolving specialty coffee industry, which continues to captivate urban communities.
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| Image source: : Envato |
The Growth of Specialty Coffee in Indonesia
The specialty coffee movement in Indonesia has been growing for over 15 years. This trend became more apparent in 2010-2011 when numerous coffee shops emerged, fueled by the third wave coffee phenomenon. During this era, coffee consumers were no longer just visiting cafés for the ambiance but also developing a keen interest in coffee origins, processing methods, and brewing techniques (Yandhrie Arvian, et. al., 2018).
The term "specialty coffee" was first introduced by Erna Knutsen in a 1974 publication in Coffee & Tea Journal, referring to high-quality coffee beans grown in unique microclimates with distinctive flavors (Sarie Febriani, 2018).
In Indonesia, specialty coffee gained traction through the USAID-funded Agribusiness Market and Support Activity (AMARTA) Project, which aimed to enhance the quality of agricultural commodities, including coffee, by implementing high industry standards.
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| Image source: Envato |
Specialty Coffee Standards by SCA
To be classified as specialty coffee, coffee beans must meet strict criteria set by the Specialty Coffee Association (SCA), including:
✔ A cupping score above 80, evaluated by certified Q-Graders.
✔ Zero primary defects in a 350-gram sample of green beans.
✔ No more than 3 points for secondary defects.
✔ No quaker beans (underdeveloped, unripe coffee beans).
✔ Moisture content must be between 9-13%.
✔ Uniform bean size to ensure consistent brewing quality.
✔ Unique and distinctive flavor profile, validated through the SCA cupping protocol.
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| Image source: Envato |
Third Wave Coffee and the Rise of Coffee Roasters in Jakarta
In her interview for the book Kopi: Aroma, Rasa, Cerita (2018), Mira Yudhawati explained that third wave coffee was introduced to Indonesia by Indonesians who had studied or worked abroad. Australia, where the specialty coffee culture had already matured, was one of the key influences on this movement.
Since then, the high-quality coffee industry in Indonesia has flourished, especially in major cities like Jakarta. The growing demand for specialty coffee beans led to the emergence of numerous coffee roasters, which cater to both café owners and home brewers. Today, specialty coffee beans are easily accessible via online marketplaces, offering everything from commercial and premium coffee to highly sought-after specialty-grade beans.
Top Specialty Coffee Roasters in Greater Jakarta (Jabodetabek)
With the rise of third wave coffee, numerous specialty coffee roasters have been established in Jakarta and its surrounding areas. Some even predate this trend, laying the foundation for today's specialty coffee movement. Here are some of the best and longest-standing roasters in Jakarta and Greater Jakarta (Jakarta, Bogor, Depok, Tangerang, Bekasi):
Caswell Coffee (Since 1999)
Caswell Coffee is one of the pioneers of specialty coffee roasting in Jakarta. Since 1999, Caswell has supplied premium-quality coffee beans to hotels and high-end F&B establishments. In 2017, Caswell Coffee was acquired by Singapore-based Boncafe, further expanding its market reach.
- Coffee selection: Local and international
- Location: Jl. RS Fatmawati Raya No. 15A, Cilandak, South Jakarta
- Marketplace: Tokopedia Boncafe Indonesia
Jakarta's Specialty Coffee Roasters Based on Established Year
Aside from Caswell Coffee, here are other specialty coffee roasters that have thrived since the third wave coffee movement began:
- Roasters that initially started as cafés before expanding into roasting businesses.
- Roasters that focused solely on coffee roasting for individual consumers and F&B businesses.
- Roasters that also sell coffee brewing equipment and cater to the hospitality sector (hotels, restaurants, cafés).
These roasters play a crucial role in shaping Indonesia’s specialty coffee industry, supporting local coffee shops, home brewers, and even exporting specialty coffee to international markets.
- Roaster: Anomali Coffee
Established: 2007
Coffee selection: Local
Location: Jl. Senopati No. 19, Kebayoran Baru, Jakarta Selatan (first branch)
Marketplace: Tokopedia Anomali Coffee - Roaster: Maharaja Coffee Roaster
Established: 2008 (based on an interview on the Cikopi Podcast, though some sources mention different year)
Coffee selection: Local
Location: Jl. Melawan,No.26, Sawah Besar, Jakarta Pusat
Marketplace: Tokopedia Maharaja Coffee - Roaster: Philocoffee
Established: 2010
Coffee selection: Local, international
Location: Jl. Raya Cirendeu. No. 20, Ciputat Timur, Tangerang Selatan
Marketplace: Tokopedia Philocoffee - Roaster: Jakarta Coffee House
Established: 2011
Coffee selection: Local
Locationt: Jl.Cipete Raya, No. 28, Cilandak, Jakarta Selatan (first branch)
Marketplace: Tokopedia Jakarta Coffee House - Roaster: Giyanti Coffee Roastery
Established: 2012
Coffee selection: Local
Location: Jl. Surabaya, No. 20, Menteng, Jakarta Pusat
Marketplace: Tokopedia Giyanti Coffee - Roaster: Rumah Kopi Ranin
Established: 2012
Coffee selection: Local
Location: Jl. Alternatif IPB KM 6, Cikarawang, Dramaga, Bogor
Marketplace: Tokopedia Rumah Kopi Ranin - Roaster: Curious People Coffee
Established: 2012
Coffee selection: Local, international
Location: Green Lake City, Rukan Sentra Niaga, Blok C No. 11, Cengkareng, Jakarta Barat
Marketplace: Tokopedia Curious People Coffee - Roaster: Morph Coffee
Established: 2012
Coffee selection: Local, international
Location: (online only)
Marketplace: Tokopedia Morph Coffee - Roaster: Rosso’ Microroastery
Established: 2013
Coffee selection: Local
Location: Pasar Modern BSD Sektor 1 Ruko R21, Jl. Letnan Sutopo, Serpong, Tangerang Selatan
Marketplace: Tokopedia Rosso’ Micro Roastery - Roaster: Tanamera Coffee
Established: 2013
Coffee selection: Local
Location: Foodhall, Grand Indonesia, Jl. M. H. Thamrin, No. 1, Tanah Abang, Jakarta Pusat (retail store)
Marketplace: Tokopedia Tanamera Coffee - Roaster: Kopikina
Established: 2013
Coffee selection: Local
Location: Jl. Tebet Timur Dalam Raya, No. 43, Tebet, Jakarta Selatan
Marketplace: Tokopedia Kopikina - Roaster: Common Grounds Coffee Roaster
Established: 2014
Coffee selection: Local, international
Location: Citywalk Sudirman, Jl. K. H. Mas Mansyur No. Kavling 121, Tanah Abang, Jakarta Pusat (first branch)
Marketplace: Tokopedia Common Grounds - Roaster: 9Cups Coffee & Roastery
Established: 2014
Coffee selection: Local, international
Location: Jl. Taman S. Parman, Blok A4, Grogol Petamburan, Jakarta Barat
Marketplace: Tokopedia 9Cups Coffee & Roastery - Roaster: Smoking Barrels Craft Coffee & Roastery
Established: 2015
Coffee selection: Local, international
Location: Jl. Cilandak Tengah Raya, No. 8, Cilandak, Jakarta Selatan (first branch)
Marketplace: Tokopedia Smoking Barrels Craft Coffee - Roaster: Rumah Sangrai Wisanggeni / Wisangkopi
Established: 2016
Coffee selection: Local
Location: Wisangkopi, Jl. Panglima Polim V, No. 9, Kebayoran Baru, Jakarta Selatan (first branch)
Marketplace: Tokopedia Rumah Sangrai Wisanggeni - Roaster: Gordi
Established: 2016
Coffee selection: Local, international
Location: Jl. Jeruk Purut Dalam, No. 25, Cilandak, Jakarta Selatan
Marketplace: Tokopedia Gordi ID
Many of these roasteries have endured despite global economic challenges, including the 2020 pandemic. Some have remained small and specialized, while others have expanded their reach by opening multiple branches across Indonesia and even overseas.
Today, coffee roasting businesses in Indonesia operate on various scales, from nano-roasters specializing in exotic, high-priced beans to large-scale roasters catering to different coffee grades. The industry's growth has led to national roasting competitions since 2022, and in 2023, Indonesia’s Taufan Mokoginta won the World Coffee Roasting Championship.
With World of Coffee Asia 2025 just months away, Jakarta is set to host one of the world’s most prestigious coffee events. This marks Indonesia’s growing influence as both a top coffee producer and a strong specialty coffee consumer on the global stage.
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